The privacy of your data is a big deal to us. In this policy, we lay out: what data we collect and why; how your data is handled.
This policy is split into sections:
This policy applies to all products built and maintained by YaYpply (all versions).
This policy applies to our handling of information about site visitors, prospective customers, and customers and authorized users (in relation to their procurement of the services and management of their relationship with YaYpply). We refer collectively to these categories of individuals as "you" throughout this policy.
However, this policy does not cover information about a customer’s end users that YaYpply receives from a customer, or otherwise processes on a customer’s behalf, in connection with the services provided by YaYpply to the customer pursuant to an applicable services agreement (including the content of messages of customer end users ("End User Communications")). YaYpply processes End User Communications under the instructions of the relevant customer, which is the "data controller" or "business" (or occupies a similar role as defined in applicable privacy laws), as described in the applicable services agreement between such customer and YaYpply. YaYpply’s obligations as a "data processor" or "service provider" with respect to such information are defined in such services agreement and applicable data protection addendum and are not made part of this policy.
If you are a customer’s end user and you have questions about how your information is collected and processed through the services, please contact the organization who has provided your information to us for more information.
Our guiding principle is to collect only what we need. Here’s what that means in practice:
When you sign up for a YaYpply product, we ask for identifying information such as your name, email address, and maybe a company name. That’s so you can personalize your new account, and we can send you product updates and other essential information. We may also send you optional surveys from time to time to help us understand how you use our products and to make improvements. With your consent, we will send you our newsletter and other updates. We sometimes also give you the option to add a profile picture that displays in our products. We’ll never sell your personal information to third parties, and we won’t use your name or company in marketing statements without your permission either.
We’ll never sell your personal information to third parties, and we won’t use your name or company in marketing statements without your permission either.
We store on our servers the content that you upload or receive or maintain in your YaYpply product accounts. This is so you can use our products as intended, for example, to create dashboards, funnels and reports in YaYpply or to receive email. We keep this content as long as your account is active.
We also collect usage details, such as the time, frequency, and duration of your activities. This helps us better understand how our products are being used, and to improve their functionality.
If you contact us with a question or to ask for help, we keep that correspondence and the email address, for future reference. When you browse our marketing pages, your browser automatically shares certain information like your IP address, device information, and referring site. We sometimes track that information to help us understand how the marketing pages are doing and how to improve them.
For most of our products, we log the full IP address used to sign up a product account and retain that for use in mitigating future spam signups. We also log all account access by full IP address for security and fraud prevention purposes, and we keep this login data for as long as your product account is active.
We collect information about your browsing activity for analytics and statistical purposes such as conversion rate testing and experimenting with new product designs. This includes, for example, your browser and operating system versions, your IP address, which web pages you visited and how long they took to load, and which website referred you to us. If you have an account and are signed in, these web analytics data are tied to your IP address and user account until your account is no longer active.
YaYpply runs contextual ads on various third-party platforms such as Google, Reddit, and LinkedIn. Users who click on one of our ads will be sent to the YaYpply’s marketing site. Where permissible under law, we may load an ad-company script on their browsers that sets a third-party cookie and sends information to the ad network to enable evaluation of the effectiveness of our ads, e.g., which ad they clicked and which keyword triggered the ad, and whether they performed certain actions such as clicking a button or submitting a form.
We also use persistent first-party cookies and some third-party cookies to store certain preferences, make it easier for you to use our applications, and perform A/B testing as well as support some analytics.
A cookie is a piece of text stored by your browser. It may help remember login information and site preferences. It might also collect information such as your browser type, operating system, web pages visited, duration of visit, content viewed, and other click-stream data. You can adjust cookie retention settings and accept or block individual cookies in your browser settings, although our apps won’t work and other aspects of our service may not function properly if you turn cookies off.
When you email YaYpply with a question or to ask for help, we keep that correspondence, including your email address, so that we have a history of past correspondence to reference if you reach out in the future. We also store information you may volunteer, for example, written responses to surveys. If you agree to a customer interview, we may ask for your permission to record the conversation for future reference or use. We will only do so with your express consent.
To provide products or services you’ve requested. We disclose your Personal Data to the categories of service providers and other parties listed in this section. Depending on state laws that may be applicable to you, some of these disclosures may constitute a “sale” of your Personal Data. For more information, please refer to the state-specific sections below.
These parties help us provide the Platform or perform business functions on our behalf. They include:
These parties provide analytics on web traffic or usage of the Platform. They include:
To exclude you from seeing our ads. Where permissible by law and if you have a YaYpply account, we may disclose a one-way hash of your email address with ad companies to exclude you from seeing our ads. To help you troubleshoot or squash a software bug, with your permission. If at any point we need to access your content to help you with a support case, we will ask for your consent before proceeding. To investigate, prevent, or take action regarding restricted uses. Accessing a customer’s account when investigating potential abuse is a measure of last resort. We want to protect the privacy and safety of both our customers and the people reporting issues to us, and we do our best to balance those responsibilities throughout the process. If we discover you are using our products for a restricted purpose, we will take action as necessary, including notifying appropriate authorities where warranted.
We may aggregate and/or de-identify information collected through the services. We may use de-identified or aggregated data for any purpose, including marketing or analytics.
All of your Personal Data that we collect may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part).
If we are audited by a tax authority, we may be required to disclose billing-related information. If that happens, we will disclose only the minimum needed, such as billing addresses and tax exemption information.
If you are under the age of 18, please do not register for using our product and website or send us personal information in any form.
All data is encrypted via SSL/TLS when transmitted from our servers to your browser.
We keep your information for the time necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and your choices, after which time we may delete and/or aggregate it. We may also retain and use this information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Our products and website data are stored in Singapore. If you are located outside of Singapore, please be aware that any information you provide to us will be transferred to and stored in Singapore. By using our websites or Services and/or providing us with your personal information, you consent to this transfer.
We may update this policy as needed to comply with relevant regulations and reflect any new practices. Whenever we make a change to our policies, we will refresh the date at the top of this page. If you have any questions regarding privacy policy, please email us at contact@yaypply.com
Adapted from theBasecamp open-source policies / CC BY 4.0
